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Welcome to the Kentucky Bourbon Trail Boutique. The Kentucky Distiller’s Association and Upper Right Marketing, LLC want you to know what information we learn about you when you visit the site, what we do with that information and any other information you voluntarily provide us through this site or by other means. This privacy policy describes our information collection and use practices on this site. It does not apply to information you might provide on another site operated by us, or one of our partners or affiliates, nor does it apply to information you may provide to us through other forums, including offline or through electronic mail


There are 2 types of information that we collect as you browse and use this site. Each type of information can be used in a different way.

  1. Internet-related information – generic statistical and demographic information that we gather passively from visitors to the site.
  2. Personal information that you provide when registering, ordering online, entering a promotion or making contact with us.


                We collect internet-related information from visitors to our site. Including the referring URL, your IP address, which browser you used to come to the site, the country, state or province, the pages of our site that you viewed during your visit and any search terms entered on our site. This information us used by administration to gather broad demographic information and to monitor the activity level on our site. We track customers’ traffic patterns throughout their online sessions, including which pages or specific URL’s a customer views while using the site. We use your internet-related information to diagnose problems with our servers and software. We may share aggregated statistics about pages viewed on our site, demographic information, sales information, and other shopping information with third parties to enrich your experience.


                If you provide information about yourself by registering on a page, ordering product, filling out a survey, entering a promotion (including: contest, sweepstakes, offers, and rebates) or otherwise voluntarily telling us about yourself or your activities, we will collect and use that information to respond to your request and for other business purposes, including identifying consumer preferences and improving our products, services, and content of the website. We may also contact you by e-mail, fax, text message, regular mail, or telephone. If you do not wish to be contacted by all or any of these methods you may let us know by sending an e-mail to us at Please be sure to give us your exact name and address as well as a detailed request so we can respond accordingly.



You have the right to access and modify your personal information. Once you have registered and logged in to the site you can access and change your personal information by editing your profile. You can change part or all of your information. Once you have made the appropriate changes, submit your changes and your profile will be updated immediately. You may also contact us at


                If you provide us with your consent, we may share your personal information with our affiliates and business partners with whom we have joint marketing arrangements. We may also give you the opportunity to have your information shared with other third parties or posted on the site for reasons that will be indicated at the time of request. If you do not want us to share your personal information with our marketing affiliates and business partners, please let us know by contacting

                We employ other companies to perform certain functions on our behalf, such as fulfilling orders, delivering packages, and services related to design, maintenance and improvement of the site and our database of related systems. These companies have access to your information. We have arranged with Upper Right Marketing to process your credit card information. The use SSL encryption of your credit card information. Regardless of whether you have provided us with consent, we will share your information with those companies that perform certain functions on our behalf under contract to us, and as may be necessary to comply with applicable laws, police investigations, or in legal proceedings where disclosure of such information is relevant and permitted by law. The Kentucky Distiller’s Association and Upper Right Marketing will also assign, sell, license, or otherwise transfer to a third party your name, address, e-mail address, member name and any other personal information in connection with an assignment, sale, joint venture, or other transfer or disposition of a portion or all of the Kentucky Distiller’s Association in association, or the assets, business or stock of Upper Right Marketing.


On this site, we may provide as a convenience to you, links to other websites, including sites operated by us, our partners, associates, or independent third parties. These links are provided as a convenience to you. Each website has its own privacy practices, as described in that site’s privacy policy. Those practices may be different than the practices described herein, and we urge you to read each website’s privacy policy carefully before you use or submit information to that site. Additionally, to the extent that you follow a link to a website operated by an independent third party, please be aware that we exercise no authority or control over that third party, and cannot and are not responsible for any information that you may submit at that site.


Your personal information will be kept in a database held on our servers kept in a physically and technologically secure environment located in Lexington, KY, U.S.A., accessed only by authorized personnel or contractors who are bound to keep your information confidential. All transmissions of your credit card information are encrypted. We have in place procedures to confirm general company compliance with this policy.

Your information will be transferred to Upper Right Marketing, located in Lexington, KY, U.S.A., which location may be outside f your own confidentiality of any personal information collected, we will not be liable for disclosure of personal information obtained due to errors in transmission or unauthorized acts of third parties.


You are responsible for maintaining the confidentiality of your username and password. You shall be responsible for all uses of your membership, whether or not authorized by you. You agree to immediately notify Upper Right Marketing, LLC, of any unauthorized use of your username or password.


When you visit the site, we leave a “cookie” in the memory of your web browser. This site will only function properly if Cookies are uses persistent cookies to authenticate you as a user and display content that is relevant and specific to you. Cokes are very small files that store information about your visit to and use of the site. Most major commercial internet sites use them and they make your internet-surfing more useful and less time-consuming for you because they store reusable information each time you visit the site, such as a birthday or other preferences you have chosen to share with us. Cookies cannot access and read the files on your hard drive and cannot be used as a virus. They do allow us to provide information and products that are more meaningful to you without asking you the same questions every time you visit us. You may get cookies from our advertisers. We cannot pre-screen these cookies since they come directly to you from other sites. We hope you will want the better service that cookies allow, but if you prefer, you can set your browser to refuse cookies. However by doing that, you will not be able to access We reserve the right to change or update this policy at any time by posting a notice that we are changing our privacy policy or by sending an e-mail message to previously registered visitors.


If you need information or have any questions about this privacy policy or our use of information, or wish to review all of your personal information, contact us In order to facilitate the transfer of data between the US and EU countries, the US and the EU have entered into a “safe harbor program,” under which data can be transferred from the EU to participating non-EU companies. The program has a set of seven principles, to which Upper Right Marketing complies with respect to the data collected and used as described in this Privacy Policy. As part of that program, while we strive to respond to your concerns, we recognize that we may not always answer all of your questions, and as such if you are an EU resident, we will participate with the Date Protection Authority in the country in which you reside. Thus to the extent that you feel that your questions have not been answered, and you are a resident of an EU member country, you should feel free to contact the Data Protection Authority of the country in which you reside. This policy is effective as of April 24, 2007.